Social Media Case Study – Restaurant

We worked with a SaaS company to improve their social media presence and engagement. By developing a content strategy, implementing paid social media campaigns, and managing community engagement, we were able to increase the company’s followers by 50% and improve the engagement rate.

Case Study : Restaurant

Objective: Improving Social Media Presence and Engagement for a Small Restaurant

Client : Small Restaurant , Industry : Hospitality Management

Overview: A small restaurant in a tourist town hired a social media consultant to help them increase their online presence and reach more potential customers. The consultant conducted a social media audit, identified the restaurant’s target audience, and developed a content calendar and social media strategy. They also set up and optimized the restaurant’s social media profiles, created and scheduled content, and ran paid advertising campaigns on Facebook and Instagram.

Key objectives:

Increase website traffic from social media
Increase followers and engagement on social media platforms
Increase reservations and foot traffic to the restaurant

Key Strategy :

Conduct a social media audit to assess the organization’s current online presence and identify any areas for improvement.
Develop a social media strategy and plan, including setting goals and identifying target audiences.
Set up and optimize social media profiles on Facebook, Instagram, and Pinterest
Create and schedule social media content, including text, images, and video.
Collaborate with design and marketing teams to create promotional materials.
Analyze the performance of social media campaigns and provide recommendations for improvement.
Manage and optimize paid social media advertising campaigns.

Overall, the social media consulting project was a success, helping the Real estate Company effectively use social media to increase brand awareness and drive sales.

Results :

The results of the social media consulting project were impressive:

Website traffic increased by 50%
Followers on Facebook and Instagram increased by 30%
Engagement (likes, comments, and shares) on social media posts increased by 40%
Reservations and foot traffic to the restaurant increased by 25%

Client’s Feedback :

We have been working with the branding and digital marketing team at Gethired Digital Consulting for the past year, and have been consistently impressed with their level of expertise and dedication to helping us achieve our business goals. The team took the time to thoroughly understand our brand and target audience, and developed a comprehensive strategy that has helped us to increase our online presence and drive targeted traffic to our website.

The results have been outstanding - our brand awareness has increased significantly, and we have seen a dramatic increase in leads and sales. We highly recommend Gethired Digital Consulting for anyone looking to elevate their branding and digital marketing efforts."

Conclusion :

The social media consulting work helped the restaurant significantly improve its online presence and reach more potential customers. The increase in website traffic, followers, and engagement on social media platforms translated into a tangible increase in reservations and foot traffic to the restaurant. The restaurant was pleased with the results and plans to continue working with the social media consultant on an ongoing basis.