We worked with a SaaS company to improve their social media presence and engagement. By developing a content strategy, implementing paid social media campaigns, and managing community engagement, we were able to increase the company’s followers by 50% and improve the engagement rate.
Case Study : A real estate organization
Objective: Increase brand awareness and drive sales through social media
Client : Omaniyat Real Estate, Industry : Real Estate
A Dubai-based real estate organization hired us to help them increase brand awareness and drive sales through social media. The company had previously struggled to effectively use social media to reach its target audience and achieve its business goals.
We conducted a thorough audit of the company’s social media presence, including its profiles, content, and performance. Based on the findings of the audit, the consultant developed a customized social media strategy and plan, including setting goals and identifying target audiences.
We helped the company set up and optimize its social media profiles on Facebook, Instagram, and Pinterest, and created a content calendar to ensure a consistent and cohesive presence on these platforms. We also worked with the company’s design and marketing teams to create promotional materials and engaging content.
To drive sales, we ran paid advertising campaigns on Facebook and Instagram targeting the company’s target audience. We also provided ongoing support and guidance to help the company stay up to date with the latest social media trends and best practices.
The results of the social media consulting project were impressive:
Overall, the social media consulting project was a success, helping the Real estate Company effectively use social media to increase brand awareness and drive sales.
Strategy :
- Conduct a social media audit to assess the organization’s current online presence and identify any areas for improvement.
- Develop a social media strategy and plan, including setting goals and identifying target audiences.
- Set up and optimize social media profiles on Facebook, Instagram, and Pinterest
- Create and schedule social media content, including text, images, and video.
- Collaborate with design and marketing teams to create promotional materials.
- Analyze the performance of social media campaigns and provide recommendations for improvement.
- Manage and optimize paid social media advertising campaigns.
Results :
- Website traffic increased by 50%
- Sales increased by 25%
- Instagram followers increased by 20%
- Facebook and Pinterest engagement (likes, comments, shares) increased by 15%.
- Positive feedback from customers on social media increased by 20%
Client’s Feedback :
They do everything they say...