Digital strategy development

We help clients pinpoint emerging opportunities, find unexpected value, and create new businesses by harnessing the full power of digital.

Define your business goals: The first step is to clearly define the business goals that the strategy is intended to achieve. This could include increasing brand awareness, generating leads, driving sales, or improving customer loyalty.

Conduct market research: Next, it is important to conduct market research to understand your competitive landscape and identify opportunities for differentiation. This could involve analyzing the digital presence and marketing efforts of competitors, as well as collecting data on target audience preferences and behaviors.

Assess your current digital presence: Assess your current digital presence, including its website, social media channels, and email marketing efforts, to identify areas for improvement. Your digital “footprint” is your go-to-market approach, the strength of your digital distribution and expression, your digital and data product portfolio, and your enabling assets and capabilities. Comparing this footprint with customer expectations and your competition will give you an improved understanding of where your digital capabilities and offerings stand today and whether particular gaps may need attention. You’ll measure the opportunities and risks, which will inform near-term and longer-term digital priorities.

Develop a digital marketing plan: Based on the business goals and market research, a digital marketing plan will be developed that outlines the types of activities to be undertaken, the channels to be used, and the goals to be achieved.

Design a channel strategy: Creating an omnichannel strategy, including an effective plan for digital, and optimizing channel-specific tactics are essential for maximizing sales and marketing reach and profitability, and for managing inherent conflicts.

1. Identify your target audience : Identify the target audience for the social media efforts. This involves understanding the demographics, interests, and behaviors of the people the business wants to reach.
2. Research and select social media : Based on the target audience and business goals, research and select the social media channels that are most likely to be effective for reaching and engaging the target audience. This could include platforms such as Facebook, Instagram, Twitter, LinkedIn, or Pinterest.
3. Develop a content strategy : Next, develop a content strategy that outlines the types of content to be created and shared on social media, the frequency of posts, and the overall tone and voice of the brand.
4. Create a posting schedule : Based on the

Implement and execute the plan: Once the digital marketing plan is in place, it’s time to implement and execute the various tactics and activities outlined in the plan. This could include creating and optimizing website content, implementing SEO strategies, conducting email marketing campaigns, and utilizing social media platforms.

Measure : Once the digital marketing plan is in place, it’s time to implement and execute the various tactics and activities outlined in the plan. This could include creating and optimizing website content, implementing SEO strategies, conducting email marketing campaigns, and utilizing social media platforms

Digital Growth and Innovation : We help clients accelerate growth by optimising existing digital programs, rapidly building their in-house capabilities, automating back-office functions and helping them leverage undervalued data assets to launch new digital products and services.

Digital Customer Experiences : We help clients design and build an integrated, end-to-end customer journey across their digital channels and platforms similar to Facebook, Amazon or Google.

Digital Platforms : We help clients modernise and evolve existing platforms and deploy new, cutting-edge technologies that leverage cloud, cyber, smart and connected software.

Some of the objectives we hear from our clients that form the basis for our innovative work include :

Satisfied Clients

Completed Projects

Accolades Earned

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