Designing Digital Culture
Building digital culture and capabilities at an organization require a combination of clear communication, continuous learning, experimentation and innovation, investment in the right tools and technologies, cross-functional collaboration, and the measurement and celebration of success.
Our Approach :
We will help you to :
- Communicate the vision and value of going digital: Communicate to all employees the benefits and importance of building digital culture and capabilities within the organization. This could include explaining how digital initiatives can drive business growth, improve efficiency, and enhance the customer experience.
- Encourage experimentation and innovation: Encourage employees to experiment with new technologies and approaches, and to bring forward ideas for how digital initiatives can drive business value.
- Invest in the right tools and technologies: Provide employees with the tools and technologies they need to be successful in a digital environment. This could include investing in software, hardware, and other digital infrastructure..
- Build cross-functional teams: Encourage cross-functional collaboration and the sharing of ideas and best practices across teams and departments. This can help to foster a culture of digital innovation and enable the organization to leverage digital technologies more.
- Measure and celebrate success: Measure the impact of digital initiatives and celebrate successes to encourage ongoing adoption and improvement.
Training Conducted
Building digital culture and capabilities at an organization require a combination of clear communication, continuous learning, experimentation and innovation, investment in the right tools and technologies, cross-functional collaboration, and the measurement and celebration of success.
Employer Branding :
Training objectives : Utilizing digital channels and platforms to promote the company’s employer brand to potential employees and other stakeholders.
Target audience :
CXO, CHRO, HR Team, Training and Development team, Senior Executives
Learning objectives :
- Developing a company career page or website: A company career page or website can be used to highlight the company’s values, culture, and career development opportunities to potential employees.
- Utilizing social media: Social media platforms such as LinkedIn, Facebook, and Twitter can be used to share content about the company’s employer brand, including employee testimonials, company culture videos, and job openings
- Creating targeted online ads: Online ads can be used to target specific job seekers and promote the company’s employer brand to a wider audience.
- Implementing search engine optimization (SEO): SEO strategies can be used to improve the visibility of the company’s career page or website in search engine results, making it easier for job seekers to find the company.
- Utilizing email marketing: Email marketing campaigns can be used to reach a targeted audience of potential employees and promote the company’s employer brand.
Participant feedback :
“I recently attended the employer branding training offered by Gethired Digital Consulting and was extremely impressed with the level of expertise and professionalism of the trainers. The training provided valuable insights into how to effectively communicate and promote the company’s employer brand to potential employees, and I left feeling confident in my ability to contribute to the company’s employer branding efforts.
I would highly recommend this training to any organization looking to improve its employer branding efforts. The trainers were knowledgeable, and engaging, and provided practical tools and strategies that can be immediately applied in the workplace. Thank you, Gethired Digital Consulting, for a truly valuable learning experience.”
“We recently participated in employer branding training with Gethired Digital Consulting and were extremely impressed with the level of expertise and value provided. The training helped us to better understand the importance of employer branding and how to effectively communicate our company values and culture to potential employees.
As a result of the training, we were able to develop a comprehensive employer branding strategy that has helped us to attract top talent and improve employee retention. We highly recommend Gethired Digital Consulting for anyone looking to elevate their employer branding efforts“
“We recently participated in an employer branding training session with Gethired Digital Consulting and it was an incredibly valuable experience. The team at Gethired helped us to understand the importance of employer branding and how it can impact the success of our business. They provided us with practical tools and strategies that we have already started implementing, and we have already seen positive results in terms of attracting top talent.
The training was engaging and interactive, and the team at Gethired Digital was highly knowledgeable and responsive to our needs. We highly recommend Gethired Digital Consulting for anyone looking to improve their employer branding efforts. “
Social Media Usage Branding :
Training objectives: To ensure that the employees are using social media in a way that aligns with the company’s goals and values, and that protects the company’s reputation. Some key areas that social media training for employees might cover include:
Target audience :
Learning objectives :
- Company policies and guidelines : To communicate the company’s policies and guidelines for social media use, including what employees are allowed to share and what is off-limits.
- Brand voice and messaging : Employees were trained on the company’s brand voice and messaging so that they can effectively represent the company on social media.
- Legal and compliance considerations : Employees to be aware of legal and compliance considerations when it comes to social media, including issues such as confidentiality, privacy, and intellectual property.
- Best practices for social media engagement : Employees were trained on best practices for social media engagement, including how to respond to comments, reviews, and complaints in a professional and timely manner
- Social media tools and platforms : Employees to be familiar with the social media tools and platforms that the company uses, including how to create and schedule posts, use hashtags, and track analytics.
Participant feedback :
“We recently invested in social media training for our employees and it has been an invaluable investment. The team at Gethired Digital Consulting provided our employees with a thorough understanding of the company’s social media policies and guidelines, as well as best practices for social media engagement.
Our employees are now more confident and competent in their use of social media, and we have seen an improvement in the quality of our social media presence as a result. The training was highly interactive and tailored to our specific needs, and the team at Gethired Digital was knowledgeable and responsive. We highly recommend Gethired Digital Consulting for anyone looking to improve their social media skills.”
IMPACT ANALYSIS
Industry: Food and Consumer Goods
Challenge : An US Head Quartered F&B conglomerate wanted to improve the effectiveness of its social media presence, but many of its employees were unfamiliar with best practices for social media engagement and lacked a clear understanding of the company’s brand voice and messaging.
Solution : The Company invested in social media training for its employees, provided by Gethired Digital Consulting. The training covered a range of topics, including company policies and guidelines, brand voice and messaging, legal and compliance considerations, best practices for social media engagement, and social media tools and platforms.
Results : After completing the social media training, the Company’s employees were able to effectively represent the company’s brand on social media and engage with customers in a professional and timely manner. The company saw a significant improvement in quality – a 40% productivity increase and consistency of its social media presence – 60% YoY growth in Overall Employee Engagement and received positive feedback from customers – NPS improved by 3 points as a result.
Conclusion : Social media training for employees was a valuable investment for the F&B Company, enabling the team to effectively use social media to represent the company’s brand and engage with customers. The training provided practical tools and strategies that the team was able to immediately put into action, resulting in a significant improvement in the company’s social media presence.