Brand Management Strategy Consulting
- Brand positioning : We’ll work with you to identify the unique value proposition of your brand and develop a positioning strategy that sets you apart from the competition.
- Brand messaging : We’ll help you develop a clear and consistent brand voice and messaging that aligns with your brand positioning and resonates with your target audience.
- Brand identity : We’ll help you develop a visual identity for your brand, including a logo, colour palette, and design elements that reflect your brand personality and values.
- Brand management : We’ll help you implement and maintain a strong brand presence across all touchpoints, including your website, social media, and marketing materials.
- Reputation management : We’ll work with you to proactively manage and maintain the reputation of your brand, including monitoring online conversations and managing any potential crises.
“Gethired Brand Management Strategy Consulting helped us completely revamp our brand, from positioning and messaging to visual identity. They provided expert guidance and support with every step of the way, and the results have been fantastic – our brand is now more cohesive and consistent, and we’re seeing an increase in customer loyalty and brand recognition.” – Lisa Swanson, Brand Head Vidyard, Canada.
“Before working with Gethired Brand Management Strategy Consulting, our brand was inconsistent and didn’t effectively communicate our value proposition. They helped us develop a clear brand positioning and messaging, and created a new visual identity for us. The results have been amazing – our brand is now stronger and more recognisable, and we’re seeing an increase in customer engagement and loyalty.” – Mathew McBridge, Creative Head, Zimmermann.
Brand Story
Brand Identity and Design
Brand Naming
Naming is hard, but we make it easier. Our holistic and rigorous brand naming process ensures that your brand, product, service, or program aligns with your brand strategy and that the resulting brand name communicates simply and effectively.
Customer Journey
Brand Strategy
Our rigorous approach to building your brand strategy begins with you – sussing out your DNA, and the attributes that make your brand distinct – to deliver an impactful, differentiated, and true-to-you brand idea. This brand strategy is the foundation for a more compelling brand experience and the key to effective brand marketing.
Brand Experience
We believe that The Brand Experience is the Brand – that a brand is the total of all the interactions a customer has with that brand. Through our branding services, we help brands define their brand experience, and audit, analyze, align, and implement all of its online and offline touchpoints to create more intuitive, meaningful, and productive brand interactions.
User Experience
Development
Web Design
Social Media Branding
Businesses must find ways of producing consistent branding content across different social media platforms. By partnering with a digital branding agency, you gain access to design and marketing experts and save yourself the worry of whether you’re hitting the mark. We ensure your company takes advantage of different social media trends and styles to help strengthen your brand on a global stage. We map out a strategy that helps you package your key messages in engaging and creative ways, without compromising your brand integrity.
Corporate Branding
Website Branding
Build a website that generates leads, engages audiences, and converts them into loyal customers. By utilizing our web design and development experts, copywriters, and marketing strategists, you will receive a unique website with cross-platform compatibility that appeals to your consumer base. We are passionate about developing digital assets that drive your brand forward and create more exposure for your business. Leverage our specialist web branding services to benefit from greater brand awareness, which facilitates growth.
Brand Messaging
Is your company focused on ethical practices or sustainable products? Are you all about female empowerment? What does your company offer that the competition doesn’t? To build trust and loyalty, companies need to be able to clearly articulate their core values and primary mission to prospective customers.
Logo Design
A catchy logo design can do a lot for your company. Acting as the face of your business, a logo should make a solid first impression and give customers a glimpse into your brand. We help businesses create unique, catchy, memorable logos that stand out from the crowd.
Brand Positioning
Modern consumers need to know what sets them apart from the competition, and they need to know it quickly. Brand positioning merges consumer expectations and needs together with your business offering. This allows companies to cement their position in the minds of consumers by offering unique and valuable products or services.
Brand Tone Of Voice
Your brand TOV will largely depend on the culture, sector, and needs of your target audience. Like people, brands have distinctive ways of expressing themselves. From playful or comedic to professional and inspirational, your TOV should be guided by comprehensive consumer research.
Brand Style
Once all the above elements have been determined and agreed upon, it is essential to collate them into a brand style guide. This can be distributed to key stakeholders including employees and any outsourced agencies, to ensure consistency across brand products.
Impact Analysis
Title : "Establishing a Strong and Cohesive Brand for a New peer-to-peer payment software Startup in Dubai"
Overview :
A new SaaS startup hired us to help them establish a strong and cohesive brand. The startup had a solid product, but it struggled to communicate its value proposition and differentiate itself from the competition.
Key objectives:
- Develop a clear and consistent brand positioning and messaging
- Create a visual identity for the brand
- Increase brand recognition and awareness
- Increase customer loyalty
Key strategies:
- Conduct a brand audit to identify areas for improvement
- Develop a brand positioning and messaging strategy that communicates the unique value proposition of the product
- Create a visual identity for the brand, including a logo, colour palette, and design elements that reflect the brand’s personality and values
- Implement the brand positioning and messaging across all touchpoints, including the website, social media, and marketing materials
- Monitor and maintain the reputation of the brand, including managing any potential crises
Results:
- Brand recognition and awareness increased by 30%
- Customer loyalty increased by 20%
- Website traffic and engagement increased by 25%
- Social media followers and engagement increased by 40%
- Conclusion:
- Working with ABC Brand Management Strategy Consulting helped the new SaaS startup establish a strong and cohesive brand that effectively communicates its value proposition and differentiates them from the competition. The improvements to the brand positioning, messaging, and visual identity
Title: "Establishing a Strong Brand for an Ed-Tech Business, India"
Overview :
A start-up business in the Ed-tech industry hired us to help them establish a strong brand. The business had a clear value proposition, but it struggled to effectively communicate it to its target audience and differentiate itself from the competition.
Key objectives:
- Develop a clear and consistent brand positioning and messaging
- Create a visual identity for the brand
- Increase brand recognition and awareness among the target audience
- Increase customer loyalty and engagement
Key strategies:
- Conduct market research to understand the target audience and competitive landscape
- Develop a brand positioning strategy based on the unique value proposition of the business
- Develop a brand messaging strategy that aligns with the positioning and resonates with the target audience
- Create a visual identity for the brand, including a logo, colour palette, and design elements
- Implement the brand across all touchpoints, including the website, social media, and marketing materials
- Monitor online conversations and proactively manage the reputation of the brand
Results:
- Brand positioning and messaging were clearly defined and consistently communicated across all touchpoints
- The visual identity was well-received by the target audience and effectively communicated the brand’s personality and values
- Brand recognition and awareness among the target audience increased by 30%
- Customer loyalty and engagement increased by 25%
Our brand consulting process: Overall, the goal of the brand management consulting process is to help the business establish and maintain a strong, consistent brand that effectively communicates its value proposition and resonates with its target audience.
- Initial consultation: We meet with the business to discuss its needs and goals, and to understand its current brand positioning and perception.
- Research and analysis: We conduct market research to understand the target audience and competitive landscape, and analyses the current brand positioning and messaging.
- Strategy development: Based on the findings of the research and analysis, we develop a customized brand management strategy and plan. This might include identifying the unique value proposition of the brand, developing a brand positioning and messaging strategy, and creating a visual identity for the brand.
- Implementation: We work with the business to implement the brand management strategy, which might include updating the website and marketing materials to reflect the new branding, creating and scheduling content for social media, and monitoring online conversations to maintain the reputation of the brand.
- Analysis and optimization: We monitor the performance of the brand management efforts and provide recommendations for improvement. They may also provide ongoing guidance and support to help the business stay on track with its brand management goals.
Looking to promote a new product, launch a service, or target a new audience? We can help you achieve that with creative branding media.