Social media marketing (SMM)
We offer businesses innovative solutions that deliver the right type of audience to you in the most effective strategies possible.
At Gethired Digital, we’ve become experts at nano-targeting our digital marketing efforts to deliver results to our clients that are unsurpassed and unparalleled.
Social Media is now one of the most powerful marketing tools with the ability to communicate with a target audience in real-time. The challenge some “do it yourself” companies run into is the ability to develop and maintain these channels.
What do we do ?
Overall, our goal is to help businesses improve their online presence, reach more customers, and achieve their marketing and communication goals through social media.
Conducting a social media audit to assess the business’s current online presence and identify any areas for improvement
- Developing a social media strategy and plan, including setting goals and identifying target audiences
- Setting up and optimizing social media profiles on platforms such as Facebook, Twitter, and Instagram
- Creating and scheduling social media content, including text, images, and video.
- Collaborating with design and marketing teams to create visuals and promotional materials
- Providing training and support to employees on social media best practices.
- Analyzing the performance of social media campaigns and providing recommendations for improvement
- Managing and optimizing paid social media advertising campaigns
- Staying up to date with the latest social media trends and best practices, and guiding the business on how to effectively incorporate new platforms and strategies.
What do we offer under social media?
- Influencer Marketing
- Social Media Management
- Social Media Advertising
- Snapchat Marketing
- Facebook Marketing
- Instagram Engagement Marketing
- LinkedIn Marketing
- Paid Social Strategy
Our Process :
Our goal for the social media consulting process is to help businesses effectively use social media to achieve their marketing and communication goals.
However, here is a general outline of the steps that are involved:
- Initial consultation: The consultant meets with the business to discuss their needs and goals, and to understand their current social media presence and any challenges they are facing.
- Social media audit: The consultant conducts a thorough review of the business’s social media profiles, content, and performance to identify any areas for improvement.
- Strategy development: Based on the findings of the audit and the business’s goals, the consultant develops a customized social media strategy and plan. This might include identifying target audiences, setting goals, and outlining a content calendar.
- Profile optimization: The consultant helps the business set up and optimize its social media profiles, including adding a profile and cover photos, filling out bios, and verifying accounts.
- Content creation and scheduling: The consultant works with the business to create and schedule social media content, including text, images, and video. This may involve working with design and marketing teams to create promotional materials.
- Campaign management: If the business is running paid social media advertising campaigns, the consultant helps to set them up and manage them on an ongoing basis.
Our goal for the social media consulting process is to help businesses effectively use social media to achieve their marketing and communication goals.
Impact Analysis
Case Study : A real estate organization
A Dubai-based real estate organization hired us to help them increase brand awareness and drive sales through social media. The company had previously struggled to effectively use social media to reach its target audience and achieve its business goals.
The results of the social media consulting project were impressive:
Website traffic increased by 50% within the first month and continued to grow throughout the project. Sales increased by 25% within the first month and continued to grow throughout the project. The company’s social media followers increased by 20% within the first month and continued to grow throughout the project. The company received positive feedback from customers on social media, including an increase in positive reviews and customer engagement.
Overall, the social media consulting project was a success, helping the Real estate Company effectively use social media to increase brand awareness and drive sales.
Client : A D2C F&B, Industry : Food and Beverage
Objective: Increase brand awareness and drive sales through social media
Strategy :
- Conduct a social media audit to assess the organization’s current online presence and identify any areas for improvement.
- Develop a social media strategy and plan, including setting goals and identifying target audiences.
- Set up and optimize social media profiles on Facebook, Instagram, and Pinterest
- Create and schedule social media content, including text, images, and video.
- Collaborate with design and marketing teams to create promotional materials.
- Analyze the performance of social media campaigns and provide recommendations for improvement.
- Manage and optimize paid social media advertising campaigns.
Results :
- Website traffic increased by 25%
- Sales increased by 20%
- Instagram followers increased by 50%
- Facebook and Pinterest engagement (likes, comments, shares) increased by 15%.
- Cost per conversion (sales) decreased by 10%
- Positive feedback from customers on social media increased by 20%
Conclusion: : The social media consulting work for the company was successful in increasing brand awareness and driving sales through social media. The combination of optimizing social media profiles, creating and scheduling engaging content, and running paid advertising campaigns on relevant platforms helped to increase website traffic and sales, and engage with more customers on social media. As a result, they saw a positive return on investment for their social media efforts.
Client : A small Restaurant Industry : Hospitality Management
Overview : A small restaurant in a tourist town hired a social media consultant to help them increase their online presence and reach more potential customers. The consultant conducted a social media audit, identified the restaurant’s target audience, and developed a content calendar and social media strategy. They also set up and optimized the restaurant’s social media profiles, created and scheduled content, and ran paid advertising campaigns on Facebook and Instagram.
- Increase website traffic from social media
- Increase followers and engagement on social media platforms
- Increase reservations and foot traffic to the restaurant
- Set up and optimize social media profiles on Facebook and Instagram
- Develop a content calendar and social media strategy focused on engaging content and promotional offers
- Run targeted paid advertising campaigns on Facebook and Instagram
- Website traffic from social media increased by 50%
- Followers on Facebook and Instagram increased by 30%
- Engagement (likes, comments, and shares) on social media posts increased by 40%
- Reservations and foot traffic to the restaurant increased by 25%
Conclusion: The social media consulting work helped the restaurant significantly improve its online presence and reach more potential customers. The increase in website traffic, followers, and engagement on social media platforms translated into a tangible increase in reservations and foot traffic to the restaurant. The restaurant was pleased with the results and plans to continue working with the social media consultant on an ongoing basis.